Win back marketing campaigns with WooCommerce and AutomateWoo

Are you losing customers and struggling to bring them back to your WooCommerce store? Win back marketing campaigns can help you re-engage with your inactive customers and increase your sales. In this article, we will discuss how to create a win back marketing campaign using the AutomateWoo plugin.

What is a win back marketing campaign?

A win back marketing campaign is a strategy used to re-engage with customers who have not made a purchase in a while. The goal of this campaign is to bring back these inactive customers and turn them into active customers again. The campaign can include offers, discounts, or other incentives to encourage the customer to make a purchase.

Why are win back campaigns so important?

Win back campaigns are important because they enable businesses to re-engage with inactive customers and turn them into active customers again. By offering personalized incentives and delivering them at the right time, win back campaigns can help businesses increase sales and customer engagement.

I wrote a post about the importance of win-back campaigns for ecommerce. See Why win back campaigns are important for ecommerce.

Creating a win back marketing campaign with AutomateWoo

Identifying Inactive Customers

The first step in identifying inactive customers is to automate the process using triggers in AutomateWoo.

1. Click on “Add Workflow”
2. Click the trigger dropdown
3. Select “Win Back” under the customers section

Once you’ve selected the trigger, you should see a screen like the one below:

Fill out the fields to best fit your business’s needs. Here is an example from a company that sells vitamins and supplements through their ecommerce store:

Again, these settings should be specific to your business, but the values entered above are fairly standard for most ecommerce websites.

Define the Campaign Objectives

When creating your workflow, it is important to keep your campaign objectives in mind. These may include increasing sales, reactivating inactive customers, or increasing customer engagement. Your objectives will guide the type of email you send to your customers.

Create Personalized Offers and Discounts

After setting up your workflow to identify inactive customers, the next step is to determine what discounts and offers you will provide them. AutomateWoo can help you create personalized offers based on the customer’s previous purchases and other factors.

Scheduling the Campaign

To ensure that the offers are delivered at the right time, you need to schedule the win-back marketing campaign. AutomateWoo offers the ability to schedule campaigns based on specific time intervals and certain days of the week.

Scheduling the campaign correctly is crucial, as it can have a significant impact on the campaign’s performance. For one of our ecommerce websites, we schedule win-back emails to be sent at 9:30 am on weekdays. The best time and date to schedule the campaign will depend on your target audience.

Measuring Results

To determine the effectiveness of your win-back marketing campaign, you need to measure the results. You can use the reporting tools available to track the campaign’s performance, as well as the dashboard included in AutomateWoo.

It may be best to set up a second workflow to turn off your win-back campaign after it has run a certain number of times. This will allow you to test your workflows and see how well they perform.

But wait!

Before you start trying to win back customers, it’s important to optimize your website. One way to do this is by optimizing your ecommerce website with cache. If you use WooCommerce, you may also benefit from my post on Using W3 Total Cache with WooCommerce.

Conclusion

Win back marketing campaigns are an effective way to re-engage with your inactive customers and increase your sales. By using WooCommerce and AutomateWoo, you can create personalized offers and schedule campaigns to bring back these inactive customers. Start your win back marketing campaign today and win back your lost customers!